An AIdentity Product

Your team. One text away.

AI-powered team communication for youth sports. Parents text, the AI answers. No app to download. Coaches save hours every week.

Get Early Access See How It Works
Charlotte Strikers U12
HeyGold Team Assistant
Today, 3:42 PM
Sarah's Mom
What time is practice tomorrow?
HeyGold
Practice is at 5:30 PM at Veterans Park, Field 3. Coach Mike moved it 30 min later because of the heat. Don't forget water bottles! 💧
Sarah's Mom
Perfect, thanks! Does she need cleats or flats?
HeyGold
Cleats! They're doing drills on grass tomorrow. 👟
The Problem

Team communication is broken.

Every team app asks parents to download something new. Half of them never do. The coach ends up texting everyone anyway.

📱

"Did you check the app?"

3-5 parents never install TeamSnap or Band. The coach texts them separately. Every week. For the whole season.

🔁

"When is practice again?"

Coaches answer the same 5 questions over and over. What time? Where? What to bring? Is it cancelled? Who's driving?

⏰

3-5 hours lost per week

Volunteer coaches spending evenings on admin instead of coaching. Parents missing updates because info lives in 4 different places.

How It Works

Three steps. Zero downloads.

1

Coach sets up the team

Create your team on the HeyGold dashboard. Add the schedule, roster, and announcements. Takes 10 minutes.

2

Parents text to join

Share the team's HeyGold number. Parents text "Hey, I'm Jake's dad" and they're connected. No app. No password. No login.

3

AI handles the rest

Parents text questions anytime and get instant answers. Coaches broadcast once, every parent gets a personalized message.

Features

Everything a coach needs.
Nothing a parent needs to learn.

💬

AI-Powered Q&A

Parents text questions in plain English. "Is the game still on Saturday?" The AI answers instantly from your team's data.

📢

Smart Broadcasts

Write one message. HeyGold personalizes it for each family — includes their kid's name, relevant details, and carpool info.

🔔

Auto Reminders

24-hour and 2-hour reminders before every event. RSVP follow-ups. Payment nudges. You set it once, HeyGold handles the rest.

📋

RSVP via Text

"Can Emma make Saturday's game? Reply Y or N." Responses tracked in your dashboard. No more chasing headcounts.

📊

Coach Dashboard

Clean web dashboard to manage schedules, rosters, and messages. See who's read what. Track attendance. All in one place.

💳

Dues & Payments

Collect team fees, tournament costs, and uniform payments — with automatic text reminders for families who haven't paid yet.

Built for every team sport and activity

⚽ Soccer 🏊 Swimming 🥋 Taekwondo 🏀 Basketball ⚾ Baseball 💃 Dance 🤸 Gymnastics 🏒 Hockey 🏐 Volleyball 🎾 Tennis
Pricing

Simple pricing. Free for parents.

The team pays. Parents text for free. No per-player fees. No surprise charges.

Starter

Small teams & rec leagues

$29/mo
Up to 25 families
  • Dedicated team SMS number
  • AI-powered parent Q&A
  • Coach broadcasts
  • Schedule management
  • RSVP tracking
  • Auto reminders
Join Waitlist

Growth

Competitive clubs & gyms

$49/mo
Up to 50 families
  • Everything in Starter
  • Multi-team support
  • Payment & dues tracking
  • Attendance reports
  • Photo & file sharing
  • Priority support
Join Waitlist

Club

Large orgs & academies

$99/mo
Unlimited families
  • Everything in Growth
  • Unlimited families & teams
  • Custom org branding
  • Carpool coordination
  • Multi-language support
  • Dedicated account manager
Join Waitlist

Parents pay nothing. Ever.

HeyGold is paid for by the team or organization. Parents just text the team number and start getting answers. No credit card. No account. No friction. Because when it's easy for parents, it works for everyone.

Ready to save your season?

Join the waitlist for early access. We're launching with Charlotte-area teams first.

Get Early Access

No commitment. We'll reach out when it's your turn.